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From Idea to Launch Course 

Build Your Business with Creative Problem-Solving and AI

You have an idea. Maybe you've been thinking about it for months—or even years. But turning that idea into a business can feel overwhelming, especially when you're building on your own.

From Idea to Launch gives you a practical, creative path forward.

This self-paced course guides you step by step as you turn your idea into a launch-ready business using creative problem-solving, adaptable frameworks, hands-on studio work, and AI as your creative collaborator.

Founder's Circle Offer: $149 for a limited time. Regularly $249.

Start Building
 
 

Designed for the First-Time Founder

You don't need to arrive with a business plan—or all the answers.

From Idea to Launch is designed for early-stage founders who want structure without a rigid formula. You'll learn by doing: exploring possibilities, making decisions, testing ideas, reflecting on what you learn, and continuing to evolve your business as you build.

Throughout the course, adaptable NovaPoppy frameworks help you turn uncertainty into action while keeping your own experience, judgment, creativity, and vision at the center.

 
 

What You'll Build

By the end of the course, you'll have worked through the essential pieces of moving an early-stage idea toward launch, including:

  • A clearer business opportunity and vision
  • Greater understanding of your customer and their needs
  • A process for testing, learning from, and evolving your ideas
  • Your brand foundation and how you want to express it
  • Practical financial foundations and planning tools
  • Your marketing channels and launch approach
  • A launch-readiness assessment and rollout plan
  • Practical ways to use AI throughout your entrepreneurial process

The goal isn't simply to learn about entrepreneurship. It's to build your business as you go.

 
 

Creativity + AI + You

AI is woven throughout From Idea to Launch—not as a replacement for your thinking, but as a way to expand it.

You'll learn to use AI to explore possibilities, conduct and organize research, challenge your thinking, generate and refine ideas, recognize patterns, develop messaging, and work through decisions.

The technology will continue to change. The more enduring skill is learning how to collaborate thoughtfully with AI while keeping your own creativity, judgment, and voice at the center.

 
 

What's Included

8 self-paced modules | 32 video lessons

Plus:

  • Downloadable course workbook
  • Hands-on Studio Work throughout the course
  • NovaPoppy frameworks and planning tools
  • Fillable worksheets and templates
  • AI collaboration exercises and prompts
  • Practical tools you can continue using as your business evolves 
 
  

From Idea to Launch: Build Your Business with Creative Problem-Solving and AI

  1. Course Introduction

    1 lesson
    1. Course Introduction Video - Watch First

  2. Module 1 - Start Here: Your Vision & Big Idea

    6 lessons
    1. Module 1 - Introduction
    2. Lesson 1: Visioning with Intention
    3. Lesson 2 - AI 101: Meet Your Creative Collaborator
    4. Lesson 3 - Your Roadmap: The NovaPoppy Framework
    5. Lesson 4 - Unlocking Ideas: Discover & Define
    6. Module 1 - Wrap-Up & Resources

  3. Module 2 - Customer Discovery & Validation

    6 lessons
    1. Module 2 - Introduction
    2. Lesson 1 - Reflect & Refine
    3. Lesson 2 - Customer Discovery Basics
    4. Lesson 3 - Testing the Pain Point
    5. Lesson 4 - Reframe & Refine
    6. Module 2 - Wrap-Up & Resources

  4. Module 3 - Defining Your Customer & Value Proposition

    6 lessons
    1. Module 3 - Introduction
    2. Lesson 1 - Reflect & Refine: Clarify What Matters Most
    3. Lesson 2 - Build Empathy: Maps & Personas
    4. Lesson 3 - Know the Landscape: Competitors
    5. Lesson 4 - Craft Your Value Proposition
    6. Module 3 - Wrap-Up & Resources

  5. Module 4 - Map It Out: Your Lean Business Plan

    6 lessons
    1. Module 4 - Introduction
    2. Lesson 1 - Revisit & Strengthen Your Foundation
    3. Lesson 2 - Build Your Lean Business Plan
    4. Lesson 3 - Money In, Money Our: First Look at Financials
    5. Lesson 4 - Visualize It: Business Model Canvas
    6. Module 4 - Wrap-Up & Resources

  6. Module 5 - Bring It to Life: Prototyping & Building the Basics

    6 lessons
    1. Module 5 - Introduction
    2. Lesson 1 - Reflect & Refine: Review Solution Ideas
    3. Lesson 2 - Prototype It
    4. Lesson 3 - Rethink Failure & Evolve Your Idea
    5. Lesson 4 - Make It Official: Establish Your Business
    6. Module 5 - Wrap-Up & Resources

  7. Module 6 - Share Who You Are: Branding & Storytelling

    6 lessons
    1. Module 6 - Introduction
    2. Lesson 1 - Reflect & Refine: Turn Insights into Direction
    3. Lesson 2 - Branding 101: Identity to Expression
    4. Lesson 3 - Tell Your Story
    5. Lesson 4 - Build Your Online Presence
    6. Module 6 - Wrap-Up & Resources

  8. Module 7 - Run Your Venture: Daily Tools & Creative Workspaces

    6 lessons
    1. Module 7 - Introduction
    2. Lesson 1 - Reflect & Refine
    3. Lesson 2 - Manage the Day-to-Day
    4. Lesson 3 - Create Financial Clarity
    5. Lesson 4 - Design Your Workspace
    6. Module 7 - Wrap-Up & Resources

  9. Module 8 - Launch with Confidence: Marketing & Final Prep

    6 lessons
    1. Module 8 - Introduction
    2. Lesson 1 - Reflect & Refine: Prepare Your Offering
    3. Lesson 2 - Build Your Marketing Plan
    4. Lesson 3 - Set Up Your Channels
    5. Lesson 4 - Launch Your Business and Beyond
    6. Module 8 - Wrap-Up & Resources

  10. Course Wrap-Up

    1 lesson
    1. Course Wrap-Up Message & Full Workbook

 

Meet Your Guide

Hi, I'm Ann Lambson.

For more than 25 years, I've helped people and organizations turn ideas into action through creativity, innovation, strategy, and learning. I've taught creativity at the university level, led creative and strategic work across museums, higher education, and nonprofit organizations, and earned my MBA from Northwestern University's Kellogg School of Management.

NovaPoppy brings those experiences together to help first-time women founders build meaningful businesses with creativity, practical strategy, and AI as a thoughtful collaborator.

 
 

Ready to Move Your Idea Forward?

You don't need to have everything figured out before you begin.

You need a place to start, a process to guide you, and the willingness to learn as you build.

From Idea to Launch was created to help you do exactly that.

Founder's Circle Offer

$149 for a limited time
Regularly $249

Reserve Your Strategy Session

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